Closest Thing to a Fat Pitch in Investing

“Interest rates go up and down, stock markets boom and bust, but human psychology never changes. I believe that studying how people think about and react to markets—and particularly studying the most common mistakes investors make—can give us an edge...

Pure Portfolios 2020 Client Letter

It seems like yesterday that we left the corporate suits behind to launch Pure Portfolios. We are forever grateful to the clients that took the…
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Pure Portfolios’ Best of 2019

“It is remarkable how much long-term advantage people like us have gotten by trying to be consistently not stupid, instead of trying to be very…
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Tis the Season for Wall Street Forecasting Pt. III

“Those who have knowledge, don’t predict. Those who predict, don’t have knowledge.” – Lao Tzu The annual charade of Wall Street sages predicting what will…
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Did Investors Experience a Golden Decade?

If 2000-2009 was the “lost decade” for U.S. equity markets, 2010-2019 might be dubbed the blissful Goldilocks decade. But just how good was it? In…
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It’s Time to Dump the Broken Risk Questionnaire

What would you do if your investment lost 20%? A) Buy more B) Sell C) Do nothing You’ve probably seen or taken a risk tolerance…
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Portfolio Lay-Ups for Year-End

“Some taxpayers close their eyes, some stop their ears, some shut their mouths, but all pay through the nose.” – Evan Esar, American Humorist Thanksgiving…
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What to Make of the “Election Uncertainty” Talk?

“To be absolutely certain about something, one must know everything or nothing about it.” – Henry Kissinger I can’t go one day without reading or…
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What’s Your Different Kind of Wealth?

“That man is richest whose pleasures are cheapest.” – Henry David Thoreau Most people associate wealth with large bank accounts, extravagant homes, and luxury cars….
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“I’ll Just Buy Amazon Stock”

I was sipping on a watered-down passion fruit iced tea waiting for my 1 o’clock to arrive. I had never met the person face to…
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